Google Analytics: A 360-degree view of your online business

Published Thursday, 11th February 2021
Analytics

Google Analytics is the most widely used web analytics tool in the world. It’s free, easy to implement and requires no special technical knowledge to understand its reports.

It allows you to have a 360-degree view of your online business – You can assess performance across various aspects of your site to understand how content and features impact overall engagement.

An application where information can be gathered about the effectiveness of your digital marketing and social media activity and its effect upon your website. With the easy to use features, it is a great tool to track website traffic. You can create custom reports for your website if someone else is manning the work on your site or if you want to check out the reported data from time to time.

Reporting and insights are easily accessible through a sophisticated user interface (UI), giving you the perfect opportunity to improve upon your website that you are offering to better suit your customers' needs. 

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