The difference between paid and organic search

Published Saturday, 6th February 2021

Here at Stripps, we see brands just like yours everyday—trying to make heads or tails of the seemingly endless possibilities the web presents to help market their business. (It’s not always easy.)

In today’s digital age, search is king when it comes to driving traffic to your website. Shoppers do most of their shopping online so if you aren’t making your website visible to them, they aren’t going to find you.

Many businesses owners are often confused about the difference between organic and paid search. They may even wonder if they should do both. As you consider your own business, keep reading to understand the differences — and the benefits — of each.

What’s the Difference?

One of the biggest elements of digital marketing is paid search, which is the act of buying keywords that will increase your site traffic through online ads. Understanding how to utilise it correctly is key to boosting your online sales.

Paid search occurs when you pay to have your website listed as a top choice when a person searches for something on a search engine like Google or Bing. You are identified in the sponsored section at the top of the page, which typically has an “Ad” or “Sponsored” label.

An organic listing is a listing that appears on in search results for a given search term without the use of any paid advertising. For this reason they are also referred to as natural listings. This is the original and the best way to get long-term traffic to your site.

Opportunity is calling

The Internet is an endless expanse of opportunity. And while it’s easy to get caught up in the excitement of all the possibilities, there is a necessary step in between that can make or break your digital presence: planning.

But while paid search and organic marketing mean two different things, they both play an equally important role in generating business. The difference between the two merely lies in where you are getting visitors: Stripps AdWords, for instance, is a great platform for driving paid traffic, while search engine optimization (SEO) and social media, are great ways to boost your organic traffic.

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